Overview
This project involved designing a gable box for Luna Luxe, a women’s sleepwear brand, with a focus on creating a package that embodies elegance, comfort, and a dreamy nighttime aesthetic. The final design features soft pastel tones, celestial-inspired illustrations, and a structural form that enhances the unboxing experience. The goal was to craft a package that not only protects the product but also elevates the brand’s identity, making it a visually compelling and functional piece for retail presentation.
Objective
The primary objective was to develop packaging that seamlessly aligns with the Luna Luxe brand, reinforcing its luxurious yet cozy appeal. The design needed to be visually captivating, structurally sound, and reflective of the brand’s identity while maintaining an intuitive and user-friendly form. The final product serves as a key portfolio piece, demonstrating expertise in package design, branding, and visual storytelling through both structural and graphic elements.
Approach
The design process centered around evoking a sense of relaxation and nighttime serenity. A soft lavender and blush color palette was chosen to reflect a calming mood, while hand-drawn cloud motifs and a crescent moon add a playful touch. The structural design of the gable box ensures easy handling and security, making it both aesthetically pleasing yet practical. Typography was selected to complement the delicate, refined nature of the brand, with an elegant sans-serif enhancing the overall sophistication. Additionally, an illustrated size chart and a playful yet refined figure illustration add an engaging, interactive element to the packaging.
Design Process